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About Us
SAFAWI TRADING is an established company of a limited partnership that was established in 1950 by Mr. Fadel Safawi and owned by Mr. Fadel Safawi and partners.
It started business with selling exclusively magnetic toys and continued to become one of the leaders in distribution within the Lebanese market through importing around tens of thousands of items yearly and selling around 2000 customers in Lebanon and Syria.
MISSION:
-To cover all toys, baby needs, and seasonal items categories and segments for our customers
. To carry the best value products among our competitors
. To establish a long term relationship with our customers based on a win-win situation
VISION:
. To be the toys distributor leader in the Lebanese market
. To carry toys brand leaders within our portfolio
. To open retail stores in the Lebanese market